Your team becomes the opponent.
Hosting a community team puts each of your runners or riders into Run Wild as a selectable opponent. App users pick one of your team and play Hunter to chase them down, or Hunted to outrun them before the timer runs out - same chase mechanic as the species roster, just with your people on the other end and their actual pace driving the game.
Daily exposure across every Hunter and Hunted session in your area. Your fastest become benchmarks people want to chase; your steadiest become the pace partners they pick when they're starting out.